Dawn Ringrose has 25 years of experience in the tourism sector including retail, hospitality, tourism, recreation, and consulting. Prior to establishing her own business, she worked with two international consulting firms, Deloitte Haskins & Sells and Pannell Kerr Forster. Today, Dawn is highly regarded as a consultant to management and as a corporate trainer.
Education:
Bachelor of Science, University of Alberta, 1980
Masters of Business Administration, University of Alberta, 1982
Certified Management Consultant, ICMCA, 1982
Certified Seminar Leader, ATEC, 1993
ISO 9000 Lead Assessor training, DurhamCollege, 1996
Registered ISO 9000 Specialist, ICMCA, 1996
Professional Experience:
Areas of specialization includes strategic and business planning, marketing, quality management systems and corporate training:
Strategic Planning: vision and mission statements, key success factors, core values, SWOT analysis, goals and objectives, and action plans.
Business Planning: business definition, product/service description, marketing, organization structure, assets, operations, financial projections, and action plans.
Marketing: marketing demand, competitive supply, feasibility, marketing mix, service quality, pricing, communication methods, promotion, distribution, budgeting, measurement, goals and objectives, and action plans.
Quality Management System: training and implementing the Excellence Framework - best practices of high performing organizations (National Quality Criteria) iplanning, customers, people, processes, suppliers & partners, and healthy workplace.
Corporate Training: offering a number of workshops for the tourism industry that can be provided to a general tourism audience or customized for individual business:
How Trends Impact Your Tourism Business
Strategic Planning To Chart Your Future Direction
Creating A Winning Business Plan
Bottom-line Improvement Through Marketing
Strategic Selling
Sales Account Management
Preparing Proposals That Get Results
Implementing The Tourism Excellence Framework
Using Self-Assessments To Improve Performance
Using Healthy Workplace Practices to Maximize Employee Health & Wellness
Sharpening Your Service Edge
Attracting and Serving Domestic And International Markets
Reaching and Serving The Senior Market
Representative List of Clients:
Alberta Culture & Multiculturalism
Alberta Economic Development
Alberta Place Suite Hotel
Alberta Restaurant & Foodservices Association
ATEC (Alberta Tourism Education Council)
Canadian Rockies Hot Springs
City of Edmonton, City Hall
Commonwealth Stadium Enterprises
Downtown Business Association of Edmonton
Edmonton Country Club
Fantasyland Hotel
FortEdmontonPark
Legislative Assembly of Alberta
Museums Alberta
The Alberta Hotel Association
Ukrainian Cultural HeritageVillage
University of Lethbridge
West Edmonton Mall
YMCA
Memberships and Affiliations:
Member & Past Director, Institute of Certified Management Consultants of Alberta
Member, Canadian Association of Management Consultants
Member, Edmonton Capital Region Tourism Partnership
Award Recipient, Travel Alberta, Alto Awards, Innovative Marketing Category
Co-Chair, Alberta Attractions
Member & Current Chair, Quality Council of Alberta
